Food Critic

DIRT The Clean Juicery

“Created by nutritionists. Perfected by chefs.”


When someone thinks of clean eating and nutrition, the word “dirt” doesn’t often come to mind; however, after visiting DIRT The Clean Juicery in Suamico it all makes sense.

The play on words is fun, but also rooted in a clear concept put forward by owners and nutritionists, sisters Kendra Kadrlik and Melissa Huguet.

“Everything we use is clean and fresh and we call it DIRT because basically everything we use comes from the dirt,” Kendra says. “It’s not processed, it’s real food and getting back to basics.”

DIRT opened three years ago with the mission to provide “nutrient-packed cold-pressed juice and organic food locally for your busy, on-the-go lifestyle.”

I recently visited the location on Lineville Road, a perfect morning or afternoon stop in the midst of grocery stores and other local shops, which makes it a convenient and healthy choice. It is bright and clean, with small tables and a cozy lounge area. Energetic music was playing when I arrived, and I was met with a lively and friendly team. My initial thought was that it was all so cohesive and fit DIRT’s mission effortlessly.

DIRT’s well-curated menu boasts almost 30 freshly pressed (in house) juices, smoothies and smoothie bowls, plus salads and a variety of toasts, and is updated seasonally.

There’s something for everyone in the form of juice, and I personally appreciate the playful names they’ve incorporated like “When Life Gives You Kale,” a concoction of kale, green apple, cucumber, lemon ginger and mint. “Unbeetable,” combining beet, carrot, red apple and celery, or “Jalapen Yo Business,” a mixture of apple, lime, ginger and jalapeno juice.

Smoothies and smoothie bowls range from fruity to chocolatey and in between. The “Pink Dragon,” for example, combines apple juice, raspberries, pitaya, hemp seed, dates and more, while the “Morning Roar” consists of coffee, almond milk, cashews, chia seeds, vanilla protein superfood, lion’s mane and more.

I was there for a mid-afternoon snack, and opted for a smoothie bowl called the “Bean”Ut Butter Bomb. To say this was delicious and rich would be an understatement! The base, often likened to ice cream, is in fact a blend of black beans, chickpeas, banana, peanut butter, raw cacao, chocolate protein superfood, maple syrup, salt and almond milk. It was topped with peanuts, peanut butter drizzle, cacao nibs and banana slices.

Although I know taste is most critical, the presentation of the smoothie bowl was beautiful. It looked and smelled heavenly, and I couldn’t help but snap a couple of photos before I dug in. It delivered exactly what I was hoping: a sweet, flavorful snack that felt indulgent but was healthy. The peanuts and cacao nibs provided the ideal texture for me, the serving was plentiful, and I saved what I didn’t eat there for dessert that night.

I paired the above with DIRT’s newest juice flavor called “Chia Later.” Another gorgeous option, magenta colored juice was crisp and cold in a glass bottle with chia seeds floating inside. “Chia Later” is a blend of freshly pressed strawberry, kiwi, red apple, green grapes, mint, red beets and chia seeds. It tasted as refreshing as it sounds, and it was the ideal accompaniment for my smoothie bowl.

When I return to DIRT (and I will!), I plan to try one of their salads with house made dressing: “Southwest Salad” with black beans, quinoa, red peppers, salsa and avocado; “High Protein Salad” with chickpeas, pumpkin seeds, figs and broccoli; or the “Strawberry Cashew Salad” with baby green spinach, strawberries, cashews and goat cheese.

Each item on the menu has been developed by nutritionists, first and foremost, and perfected by chefs: the best of both worlds! Not to mention DIRT’s uplifting mood and focus on great customer service that makes it a great option no matter what you’re craving.

“We really believe in the healing power of food,” Kendra says. “That drives us. We love educating people. We want to be a beacon of light for healthy food for the body, mind and spirit.”

DIRT’s second location on Oneida Street in Green Bay is coming soon! Check their Facebook page
for grand opening details!

2304 Lineville Rd #108,
Green Bay, WI 54313
Instagram: @dirtjuicery
Monday – Friday: 7 a.m.-5 p.m.
Saturday: 9 a.m.- 3 p.m.
Sunday: Closed

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